SH*T HAPPENS BY DESIGN began with a belief: the strategic-design practices used to help major organizations navigate complexity and create change should not be reserved for corporations.
I spent more than a decade working across strategic design, change management, product strategy, facilitation, and program delivery. I helped leaders and teams make sense of complicated situations, align around what mattered, and translate strategy into action.
But when I began moving from corporate consultant to independent consultant and, ultimately, studio owner, I encountered a different kind of design challenge.
I wasn’t only changing jobs. I was reconsidering how I wanted to work, what I wanted to build, how much capacity I actually had, and what kind of life the business needed to support. Traditional career advice and business planning treated those questions separately. My life did not.
I created The Unstuck Method to help me examine the full system, clarify the future I wanted, and design a path I could test and activate. That work became the foundation of SHBD.
Today, I use the same strategic-design, systems-thinking, and change practices to help other people see more clearly, choose intentionally, and move differently through consequential moments in their lives and work.